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The platform is rolling out a new feature that permits them to lessen the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the service disclosed that it currently hosts over 1 thousand million content made with AI.

Testing and Rollout

The update is undergoing trials over the following weeks before a widespread rollout. This development coincides with a rise in AI content, driven by new content generation software.

The Broader AI Trend

Recent reports that nearly 10% of the quickest rising channels on another major platform only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.

Based on user feedback that numerous viewers enjoy content produced via AI tools, from computer-generated images to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own preferences,” commented a platform representative.

AI on the Platform

TikTok shared that there are now over a billion videos on its service tagged as AI-generated. In total, over 100 m videos are added to the service daily, making clips made by AI a relatively small part of its total content library.

User Control Features

Members will be able to decrease or raise the amount of artificial media they see by using the topic control setting in the app and choosing AI-made media. Additional categories that currently be controlled under the tool cover news, clothing, cosmetics, and movement.

AI Disclosure Rules

TikTok’s guidelines require creators to identify “realistic” artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any believable AI video that is not labeled can be deleted under its terms of service.

Furthermore, the platform will now attach an AI-generated label to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This measure is aimed to deter users from attempting to circumvent the labeling process.

AI Literacy Programs

The platform is additionally establishing a $2m educational fund for experts and groups to develop learning resources about using AI responsibly. This program will support educational bodies dedicated to training programming and robotics.

Platform Protection

The video-sharing app has supported its content review process, amid discussion over plans to cut jobs for hundreds of safety staff in Britain. It is expected to cut hundreds of positions in its user protection division in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.

A senior executive explained that people-led review would remain essential, but AI can protect employees by filtering out the most harmful content before it has to be seen by people. The company stated a significant reduction in explicit and harmful content handled by human moderators over the previous year due to the use of its machine learning processes.

“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is why a extensive automated help is proving valuable process content quickly.”